How to build better cattle and beef… AND get paid for doing it!

How do we know the real value of cattle? In his presentation to Superior Productions, Lee explains the concept of $Profit™ and how you can use $Profit™ to predict performance of feeder cattle before making any purchasing decisions. In this presentation, you’ll learn how ranchers are using $Profit™ to identify strengths and weaknesses of their cattle so they can invest in better genetics for their operation.